Kérastase Unveils World’s First Smart Hairbrush

Kérastase Unveils World’s First Smart Hairbrush


In collaboration with Withings – a division of NOKIA – L’Oréal’s Research and Innovation Technology Incubator, Kérastase brings you a new way to take care of your hair, with efficient personalized data collection and advanced technology.

Presented yesterday at the CES 2017 in Las Vegas, NV, the Kérastase Hair Coach is the world’s first smart hairbrush.



The brush features advanced sensors developed by Withings (Leader in Smart Technologies like FITBIT) that, thanks to a microphone and several other sensors, are able to detect sound waves to determine the way hair is brushed, its force, movements, damage in the hair and split ends.

All the data collected through the sensors are then measured and calculated through an algorithm developed by L’Oréal’s Research and Innovation Technology Incubator, giving you a score on the quality of the hair and the hair brushing.

The Smart Hairbrush comes with an App for your smartphone that will give you insights on the best way to brush your hair without creating any further hair damage and also recommendations on which Kérastase hair care routine adopt for your specific hair needs.



A report issued by L’Oréal scientists informs that forceful hair brushing has been proven to be one of the main causes of hair damage, like split ends and breakage.

The Kérastase Hair Coach aims to minimize these risks taking in consideration in-depth information and data collection from the way we brush our hair every day with the help of several sensors inserted in the smart hairbrush, like:

  • Conductivity sensors

  • A Microphone

  • A gyroscope and an Accelerometer

  •  3-axis load cells


Conductivity sensors determine if the brush is been used on wet or dry hair. The brush is spalsh-proof. 

The Microphone identify hair brushing pattern listening to the sound of the brushing providing great data about frizziness, manageability, dryness, breakage and split ends.

The gyroscope and the accelerometer help analyze even more hair brushing pattern with count of brush strokes, and alerting if brushing is too vigorous and damaging for the hair.

3-axis load cells to verify the amount of force that is applied to the hair and scalp when brushing.


Kerastase Hair Coach First Smart Hairbrush hair salon Toronto


All these sensors will inform via WI-FI or Bluetooth the specific App for your Smart Phone, and will give you insights on how to better use your brush, the force to apply, personalized hair tips, and the specific Kérastase hair care products your hair will need for a better health of the hair fiber.

The Kérastase Hair Coach First Smart Hairbrush will be available Mid-2017 and will retail for a value of under US$200.00


When the smart hairbrush will be available, you can find us at the North East corner of Jarvis St and Adelaide St

TONY SHAMAS hair & laser

81 Jarvis Street, TORONTO (ON) Canada M5C 2H4

2 blocks North of the St Lawrence Market, just across the St James Park

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